Instruction text allows you to give respondents guidance about the survey, divide different survey parts, or deliver details about the subject of your research. It is often used to present positioning statements, or descriptions about a product or service, as a precursor to a question set.
Respondents will be able to read your text and move forward at any time. This is a context question type, meaning respondents will not provide an answer.
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Instruction questions have greater character limits than any other question type, which makes them perfect for testing stimuli, such as value propositions, product descriptions, or ad verbiage. The example in the image below is welcoming respondents to the survey and providing context.
To insert an instructional question, simply drag and drop the corresponding icon from the sidebar into the survey editor.
Then, you can go ahead and enter your text in the instructional text field. You can also edit the "Please read:" section.
You can make certain words stand out with bold, italics, or underline.
Instructional questions can also have images associated with them. Images can be expanded to the full width of the survey widget or appear as thumbnails and pop up as a reference on mouse rollover.
Expanded illustrations are perfect when you want respondents to take a look at an image in conjunction with text.
Attached images, or pop-up thumbnails, are useful when you would like to remind respondents of an image they saw earlier in the survey. Thumbnails can still be hovered or clicked on by the respondent to expand the image.
Because this question type doesn't ask for a response, there is no data associated with it in your results. However, you will see the question number and your text within the survey results.
Take a test drive on real-world results for this question type! Explore a live demo report.