Demographic Trait Breakouts

Aytm offers the following 10 demographic traits with every US Panel survey so you don't have to ask about them in your survey. These include: 

Gender Age Range Household Income Education Ethnicity/Race

Employment Status Career Relationship Status Parental status Location

After your survey is launched, all of these data points are included in the raw data and can be used as filters on your statistics page.

Available demographic data may vary per country; included traits will be listed in the left side bar. Any demographic traits not listed will need to be added to the body of the survey. If you have any questions or don't see the country you need, chat with us or submit a ticket and we will be glad to help. 

1. Gender

On the Results page, Gender demographic filters are shown as Female or Male by default. If you would like to add an inclusive gender question to your survey, please contact our support team.

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2. Age 

The specific age of a respondent will be shown in raw data exports, but filters are included for the following age ranges:

• 13-17*
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+

*The minimum age shown on the Target Market page is 18, but please contact support if you would like to request data from this age range for your study.

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3. Household Income

• $0-$25,000
• $25,000 - $50,000
• $50,000 - $75,000
• $75,000 - $100,000
• $100,000 - $200,000
• $200,000 - $500,000
• $500,000+

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4. Education

• No college 
• Some college 
• 2yr degree 
• 4yr degree 
• Grad school degree 
• Professional degree

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5. Ethnicity/Race

• African-American
• Asian-American
• Hispanic/Latino-American
• Indian-American
• Native American
• White American
• Multi-racial
• Other

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6. Employment Status 

• Full time  
• Part Time  
• Retired  
• Student  
• Unemployed

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7. Career

Accounting/Finance/Banking Advertising/Graphic design Arts and entertainment Clerical Healthcare Hospitality IT Legal

Management Military Public safety Real estate Retail Small business owner Student Other

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8. Relationship Status

• Single 
• Engaged 
• Living with a significant other 
• Married 
• Divorced 
• Widowed
• It's complicated

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9. Parental Status

• No children 
• 1 child 
• 2 children 
• 3 children 
• 4 children 
• 5+ children

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10. Location

For respondents in the US we will include a States and Regions drop-down in the filters menu, but include Region, State, Country, County, City, Zip Code, CSA, and Metro Area in the raw data export, as available.

Note: Some international countries may offer less than 10 traits. For each country the demographics listed on the Target Market page will be included with your raw data.