Demographic Breakouts
Launching a Panel Survey? Well we have great news for you! AYTM offers the following ten demographic traits with every US panel survey so you don't have to ask them. These Include:
- Gender
- Age Range
- Household Income
- Ethnicity
- Education
- Employment Status
- Career
- Relationship Status
- Parental status
- Location
Once your survey is live you can start analyzing your data. Each demographic trait offers the following breakouts when filtering on the statistics page:
Age*:
- 13-17
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
*The specific age of a respondent will be shown in raw data exports.
Career:
- Accounting/Finance/Banking
- Advertising/Graphic design
- Arts and entertainment
- Clerical
- Healthcare
- Hospitality
- IT
- Legal
- Management
- Military
- Public safety
- Real estate
- Retail
- Small business owner
- Student
- Other
Education:
- No college
- Some college
- 2yr degree
- 4yr degree
- Grad school degree
- Professional degree
Employment:
- Full time
- Part Time
- Retired
- Student
- Unemployed
Ethnicity:
- African-American
- Asian-American
- Hispanic/Latino-American
- Indian-American
- Native American
- White American
Parental Status:
- No children
- 1 child
- 2 children
- 3 children
- 4 children
- 5+ children
Relationship Status:
- Single
- Engaged
- Living with a significant other
- Married
- Divorced
- Widowed
Household Income:
- $0-$25,000
- $25,000 - $50,000
- $50,000 - $75,000
- $75,000 - $100,000
- $100,00 - $200,000
- $200,000 - $500,000
- $500,000
Location:
For respondents in the US we will include: Country, Region, Metro Area, State, County and Zip Code in the raw data export.
Please note some international countries may offer less than 10 traits. For each country the demographics listed on the Target Market page will be included with your raw data.