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  1. aytm Help Center
  2. Knowledge Base
  3. Targeting Respondents

Articles in this section

  • Selecting your total sample size
  • Adding Demographics on a Panel Survey
  • Adding House Tags
  • Adding Custom Prequalification Questions
  • Activating Demographics on a List Survey
  • Demographic Traits
  • How Much Does It Cost?
  • How Long Will a Survey Take to Complete?
  • Survey Completion Time
  • Excluding Past Respondents
See more

Demographic Breakouts

Launching a Panel Survey? Well we have great news for you! AYTM offers the following ten demographic traits with every US panel survey so you don't have to ask them. These Include: 

  • Gender
  • Age Range
  • Household Income
  • Ethnicity
  • Education
  • Employment Status
  • Career
  • Relationship Status
  • Parental status
  • Location

Once your survey is live you can start analyzing your data. Each demographic trait offers the following breakouts when filtering on the statistics page:

Age*: 

  • 13-17
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+

*The specific age of a respondent will be shown in raw data exports. 

Career: 

  • Accounting/Finance/Banking
  •  Advertising/Graphic design
  •  Arts and entertainment
  • Clerical
  • Healthcare
  • Hospitality
  • IT
  • Legal
  • Management
  • Military
  • Public safety
  • Real estate
  • Retail
  • Small business owner
  • Student
  • Other

Education:

  • No college 
  • Some college 
  • 2yr degree 
  • 4yr degree 
  • Grad school degree 
  • Professional degree

Employment: 

  • Full time  
  • Part Time  
  • Retired  
  • Student  
  • Unemployed

Ethnicity:

  • African-American 
  • Asian-American 
  • Hispanic/Latino-American 
  • Indian-American 
  • Native American 
  • White American

Parental Status:

  • No children 
  • 1 child 
  • 2 children 
  • 3 children 
  • 4 children 
  • 5+ children

Relationship Status:

  • Single 
  • Engaged 
  • Living with a significant other 
  • Married 
  • Divorced 
  • Widowed

Household Income:

  • $0-$25,000 
  • $25,000 - $50,000 
  • $50,000 - $75,000 
  • $75,000 - $100,000 
  • $100,00 - $200,000 
  • $200,000 - $500,000 
  • $500,000

Location:

For respondents in the US we will include: Country, Region, Metro Area, State, County and Zip Code in the raw data export.

 

Please note some international countries may offer less than 10 traits. For each country the demographics listed on the Target Market page will be included with your raw data.

 

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