Adding House Tags

Adding Prequalification questions to your survey helps to narrow down your target audience. Pinpoint your target market for US-based surveys with aytm's 2000+ House Tags. Aytm's House Tags are psychographic characteristics which cover a wide range of life descriptors from health and media use to hobbies, purchasing habits, and brand awareness.

An added benefit of using House Tags is that they can better predict IR, since we can target our Panelists more precisely.

Learn more about targeting your audience in the Lighthouse Academy!

1. Adding House Tags

1. Click the search bar labeled 2400 House Tags to scroll through the complete list, or type in keywords to see available categories.
2. Hover over a category to see the preconfigured question and the acceptance criteria on the right.
3. Click on the desired category to add it as a Prequalification question.
4. Click the button to the right of the selected Prequal to Include or Exclude respondents who meet the criteria listed.

Note: House Tags may be used in place of or in addition to Custom Prequalification questions.

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2. Customizing House Tags

1. In the Survey Editor, click Edit House Tag to use the question as a basis for your own Custom Prequal.
   Note: If you choose to convert a House Tag to a Custom Prequal, actual IR may not match the prediction estimated for the original pre-built House Tag question and answer text.

If you have any additional questions please reach out to [e-mail] or click the chat bubble at the bottom right to start a conversation. We look forward to hearing from you!