Adding Prequalification questions to your survey helps to narrow down your target audience. Pinpoint your target market for US-based surveys with aytm's 2000+ House Tags. Aytm's House Tags are psychographic characteristics which cover a wide range of life descriptors from health and media use to hobbies, purchasing habits, and brand awareness.
An added benefit of using House Tags is that they can better predict IR, since we can target our Panelists more precisely.
Learn more about targeting your audience in the Lighthouse Academy!
1. Adding House Tags
Note: House Tags may be used in place of or in addition to Custom Prequalification questions.
2. Customizing House Tags
If you have any additional questions please reach out to firstname.lastname@example.org or click the chat bubble at the bottom right to start a conversation. We look forward to hearing from you!