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The Progressive Matrix question type allows you to organize groups of items that can be answered on the same answer scale in a grid and with either a single choice (radio button) or multi-choice (checkbox) used for selection.

Progressive Matrix focuses respondents’ attention on one column or one row at a time, a process we call progressive flow. After selections are made for this manageable cluster of answer options, respondents can move on to the next column or row and choose among the same answer choices for the next item on the list.

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1. Building a Progressive Matrix Question

  1. In the Survey Editor, click the Progressive Matrix Icon in the question menu, or drag the icon into place.
  2. Type or paste your question into the Question field.
  3. Type entities for respondents to evaluate into the Matrix Sub-Question fields, and click the + icon to add additional answer options, up to 10. Use copy/paste to automatically populate answer options.
  4. Type or paste up to 12 Matrix answer options into the Matrix Answer Option fields, including an N/A option, if desired.
  5. Hover over a number and click the X to delete a Matrix Sub-Question or a Matrix Answer Option.
  6. Activate the Randomize checkbox to shuffle the Sub-Question or Matrix Answer orders for each respondent.
  7. Click the anchor icon to the right of an entity to lock the option in place on the list, despite randomization.
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2. Customizing a question

  1. Click the Answers in columns drop-down to toggle whether respondents see the answers in rows or columns.
  2. Click the Single Choices drop-down menu to choose whether respondents must select only one answer per row/column, or if they can choose multiple answers per row/column.
  3. Activate the PC and Smartphone checkboxes to split Sub-Questions into separate pages.
    Note: Split by pages is the default setting for Smartphones, and is recommended for the best possible respondent experience.
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3. Using Progressive Flow

When Multiple Choices is selected, additional options appear.

  1. Click the Progressive Flow drop-down and select Off to allow respondents to answer Sub-Questions in any order.
  2. Check the N/A checkbox to enable an exclusive option.
  3. Click the Min Required drop-down to select a minimum number of answers per Sub-Question.
  4. Click the Max Allowed drop-down to apply a maximum number of selections per Sub-Question.
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4. Analyzing Progressive Flow Results

On the Results page, color-coded answers display as percentage results for each Sub-Question on a stacked bar chart. Line-by-line data for each Sub-Question is displayed below the Summary chart.  

  1. Hover over a bar to see the percentage and number of respondents who selected each answer option.
  2. Click the chart icon in the upper right corner of the Question results to toggle the view to a horizontal chart.
  3. Click on a Sub-Question header to view a different breakdown for that particular question.
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Take a test drive on real-world results for this question type! Explore a live demo report.