The Progressive Matrix question type allows you to organize groups of items that can be answered on the same answer scale in a grid and with either a single choice (radio button) or multi-choice (checkbox) used for selection.
Progressive Matrix focuses respondents’ attention on one column or one row at a time, a process we call progressive flow. After selections are made for this manageable cluster of answer options, respondents can move on to the next column or row and choose among the same answer choices for the next item on the list.
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- In the Survey Editor, click the Progressive Matrix Icon in the question menu, or drag the icon into place.
- Type or paste your question into the Question field.
- Type entities for respondents to evaluate into the Matrix Sub-Question fields, and click the + icon to add additional answer options, up to 10. Use copy/paste to automatically populate answer options.
- Type or paste up to 12 Matrix answer options into the Matrix Answer Option fields, including an N/A option, if desired.
- Hover over a number and click the X to delete a Matrix Sub-Question or a Matrix Answer Option.
- Activate the Randomize checkbox to shuffle the Sub-Question or Matrix Answer orders for each respondent.
- Click the anchor icon to the right of an entity to lock the option in place on the list, despite randomization.
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- Click the Answers in columns drop-down to toggle whether respondents see the answers in rows or columns.
- Click the Single Choices drop-down menu to choose whether respondents must select only one answer per row/column, or if they can choose multiple answers per row/column.
- Activate the PC and Smartphone checkboxes to split Sub-Questions into separate pages.
Note: Split by pages is the default setting for Smartphones, and is recommended for the best possible respondent experience.
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When Multiple Choices is selected, additional options appear.
- Click the Progressive Flow drop-down and select Off to allow respondents to answer Sub-Questions in any order.
- Check the N/A checkbox to enable an exclusive option.
- Click the Min Required drop-down to select a minimum number of answers per Sub-Question.
- Click the Max Allowed drop-down to apply a maximum number of selections per Sub-Question.
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On the Results page, the default view, Stacked 100%, shows answer percentages stacked in color-coded columns, with expandable data on the sub-question level displayed below.
- Hover over a bar to see the percentage and number of respondents who selected each answer option.
- Click the Stacked 100% drop-down to choose another visualization, from Stacked counts, Means, or Box Scores.
- Stacked Counts shows the actual number of respondents who gave each answer along the y axis. If the base size of all sub questions is the same, this visualization will not differ much from the Stacked 100% view.
- Means shows the averages for each sub-question compared side by side, with drill-down statistics for each sub question.
- Box Scores shows calculations for Top 1 box, Top 2 box, Top 3 box, top weighted, Bottom 1 box, Bottom 2 box, Bottom 3 box, and Bottom-weighted.
Note: Click the help bubble next to the selection to see how it is calculated from the responses. As you make selections in this drop-down, keep in mind that the “top” recognized by the system will always Answer option One, and the “bottom” recognized by the system will always be the last answer option you programmed.
- Click the chart icon in the upper right corner of the Question results to toggle the view to a horizontal chart.
- Click on a Sub-Question header to view a different breakdown for that particular question.
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Take a test drive on real-world results for this question type! Explore a live demo report.
