Star/Smiley rating is a simple way to gather ratings for several entities in the same question, such as asking respondents to rate different aspects of a product or service.

Watch this video or keep reading for more information.

Stars

If you select Stars respondents can rate an entity on 1-10 stars with an optional N/A setting.

Build

To insert a star rating question, simply drag and drop the star icon from the sidebar into the survey editor.

Then, specify your tested entities, or sub-questions. To add sub-questions, click the “+” below the last sub-question. You can use up to 7 sub-questions.

In some cases, you may want to use star rating as the question type, but apply it directly to the main question without adding sub-questions. To do so, simply remove the two sub-question placeholders that were created for you by default.

You can choose the number of stars presented to respondents. Locate the dropdown menu at the bottom of the question. You will find a list ranging from 2 to 10 stars, and then another list ranging from 2 to 10 stars where each scale contains an N/A option.

Respondents will be required to assign a star rating for each subquestion by clicking on the corresponding number of stars, or on the N/A button, in order to advance.

You can also change the order in which subquestions appear for each respondent by turning on global randomization. Even with global randomization selected, you can still anchor subquestions choices in place. Simply activate the anchor icon adjacent to the desired subquestion.

Smiley

If you want to respondents to rate something on an emotion you can switch from Stars to emoticons. If you have Star question in your survey you can switch to Emoticons easily.