Data Lab allows you to step beyond the survey structure as it was fielded by adding Virtual Questions (VQ). VQs can be used to aggregate responses given on the same or different questions of a survey, create custom demographic splits, combine top 2 box and more! VQs can be added anywhere in the survey and move them by simply dragging and dropping like you would a question in the Survey Editor.
VQs will function similarly to normal questions - you can filter, export and use them with Crosstab or Sig Testing. VQs will be saved locally in your browser as you create them. To save them on the server and share with others, create a shareable Report.
Adding a VQ to Your Survey
Note: A Virtual Question can be added at any point in your data no matter what questions they are pulling from.
Customizing your VQ
After generating the chart, the VQ becomes an active part of your survey data exactly, like any other question; VQs are available for use in filtering, exports, and custom banners for Crosstab Analysis.
You can create a Single choice or Multiple choice VQ based on variable data from your survey. Append data as variables using the Custom Upload feature, or use the data provided on device, browser, and platform as variables. All these variables will populate in the Optional Presets and can be used to populate a VQ.
Group Logic: If a survey has [group] logic or you use Smart Loops to program your survey, VQ Optional Presets will detect the question nodes and look for comparable questions within each node. Questions display in this list only when each node is identical in structure (e.g.: first node’s first question is a single choice question with 5 answer scale and a radio button with 5 answer scale at the beginning of the second node).
Top 1 or Top 2 Boxes: For certain questions, after you select the group, you will have the option to select Top 1 or Top 2 Boxes at either end of the answer list. We offer Top Boxes aggregation on both sides of the Likert scale to accommodate both directions you may have used while programming your survey - with most positive options being in the beginning or at the end of the list of possible answers.
The last drop down will help you automatically populate labels and images for your VQ answer variants.
Demographic Traits: Demographics are available with every Panel survey, but the number and type varies by country. In a List Survey, Demographic traits will only populate for traits for which you selected ASK on the Target Market page. Preset demographic trait groups will automatically populate in the Optional Presets drop-down.
Nested Quotas: If you used the Nested Quota feature (under Demographic Quotas) on the Target Market page you will be able to use the Optional Presets to quickly populate a chart. Each group created on the Target Market page will populate as an answer line in a VQ. In this example nested quotas were created for relationship status and gender. The custom quota groups on the left match the VQ answer variants on the right to populate the VQ.
Note: only quota groups created on the Target Market page prior to launching the survey will be reflected in the Optional Presets. If quotas were changed or added during fielding they will need to be created manually.
Variables: You can append data as variables using our Custom Upload feature, and we provide data on device, browser, and platform as variables depending on the survey. All these variables will populate in the Optional Presets and can be used to populate a VQ.
Matrix Single Choice
Indicating Matrix Single Choice will allow you to combine different questions from your survey, and treat them each as "sub questions" - as though you originally asked the question as a Slider or Progressive Matrix.
The default view, Stacked 100%, shows answer percentages stacked in color-coded columns, with expandable data on the sub-question level displayed below.
Make sure to save your Virtual Question work as a new report or Save As to your current custom report! You'll be able to share it with colleagues or access it yourself at a later time. Learn how to save a Custom Report here.
Learn more about Virtual Questions: