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Data Lab allows you to step beyond the survey structure as it was fielded by adding Virtual Questions (VQ). VQs can be used to aggregate responses given on the same or different questions of a survey, create custom demographic splits, combine top 2 box and more! VQs can be added anywhere in the survey and move them by simply dragging and dropping like you would a question in the Survey Editor. 

 

VQs will function similarly to normal questions - you can filter, export and use them with Crosstab or Sig Testing. VQs will be instantly saved locally in your browser as you create them. To save them on the server and share with others create a shareable Reports.

 

Adding a VQ to Your Survey

  1. On the Results page, click the Data Lab tab in the left menu.
  2. Click the Virtual Question bar to add a VQ to your report, or drag it into place between questions.

Note: A Virtual Question can be added at any point in your data no matter what questions they are pulling from.
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Customizing your VQ

  1. Click the pencil icon in the upper right corner at any time to edit the name of your Virtual Question.
  2. Click the first drop-down in the A1. row to select a demographic trait or survey question.
  3. Click the next drop-down to add further criteria to compare. For most questions types, click an answer option once to include (blue + ), twice to exclude (red -), or three times to reset to default.
  4. Type a label for that element in the chart into the Please type a label... field.
  5. Click the box next to Everyone else to simply compare the A1. parameters against all others in the survey, or continue populating Answers. Each additional Answer row will create a new column in the resulting VQ chart.
  6. Click Generate data.

After generating the chart, the VQ becomes an active part of your survey data exactly, like any other question; VQs are available for use in filtering, exports, and custom banners for Crosstab Analysis.
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Make sure to save your Virtual Question work as a new report or Save As to your current custom report! You'll be able to share it with colleagues or access it yourself at a later time. Learn how to save a Custom Report here.

 

Learn more about Virtual Questions: