AYTM owns, operates its own proprietary panel since 2008. However, we don’t consider ourselves to be a panel company. Traditional panel companies sell access to their panel respondents to research clients (to use on their preferred survey software) and to partner panel companies as well as panel exchange platforms such as Lucid. They also have panel books that they supply to prospective customers. We never sell access to our panel to any partners or other platforms nor do we publish a panel book. The only way to access our proprietary panels are by launching surveys to them through our survey platform tools. While we don’t disclose specifics that you might see in a panel book concerning metrics, such as panel size, I can assure you that our panels are large and we do not fatigue them with overuse. We are members of CASRO and adhere to their standard of ethics. I can share with you some public information which will give you a sense of our size and our quality.
Have you heard of the website Survey Police? OK. Let me explain. Survey Police is a review site where respondents go to rate and review different panels. It’s basically a “respondent happiness site”. Survey Police records these respondent reviews and compiles them to establish a rank order of how satisfied/dissatisfied respondents are with the world’s panels.The rankings are segmented by country. Let me show you how the panels in the US are ranked. This is the first page of the rank order list of the 179 panels operating in the US. Our primary proprietary panel is PaidViewpoint and as you can see, it is ranked #1 out of the 179 US panels. In fact, if you review every country in the world, we are ranked #1 throughout. From the perspective of respondent happiness, we are as good as it gets. We feel that we have set the bar on treating respondents respectfully, in terms of limiting questionnaire length, Q and A character limits, user experience design and other features we’ve engineered into our platform. Our thesis is that respondent happiness translates into better data. BTW, PaidViewpoint respondents provide nearly two-thirds of the responses sold on AYTM. The remainder are supplied by our secondary panel and partner panels, most of which are programmatically wired right into our platform permitting instant access to their respondents. Together, our panels and our partners provide access to more than 25 million respondents around the world.
Let me make a few other observations about quality and data that may help you make an inference of our panel size on Survey Police. First, your notice that PV has 954 reviews (all numbers at the moment I write this 0n 1/5/18.) We have the second most number of reviews of any panel on Surveypolice.
I want to offer up one other metric that speaks to the quality of our proprietary panels. When you launch a survey on AYTM, naturally your survey can have open-ended questions and open-ended answers. When you review the results of your open-end responses, you have the ability to reject with a click, up to 5% of respondents, if you are unhappy with the quality of their open-ends. (If you feel that you have a legitimate reason to reject more than 5%, just reach out to support so that we can investigate and remedy.) Anyway, we have internal statistics of the rejection rate for our panels as well as all of our partner panels—which, BTW are some of the most highly regarded panels in the market research industry. I can tell you that the rejection rate for responses from our proprietary panel, Paidviewpoint is far lower than that of ANY of our partner panels. This metric is in fact a “blind taste test” since clients rejecting respondents have no idea of the source panel for that respondent. I can’t think of a more powerful testimonial to our panel quality.