GIFs (graphics interchange format) are one of the most popular forms of shared media. We use them all the time in our help articles. They are a great way to demonstrate something in a short time frame--which also makes them great for surveys!
Other reasons they work great in surveys:
- they generate more interest in your product or concept than a static image.
- they are easy to consume, better respondent retention = better data.
- GIFs can have a strong emotional impact on people, making your content relatable to your target market.
Adding GIFs to your survey
Note: GIFs will not be animated in the Survey Editor; use the Quick Preview (or any preview mode) to test them. GIFs will play automatically if the image is expanded, or if you hover over the thumbnail in most question types.