Aytm's Xpert Solutions is the latest agile insights technology, bringing automation to survey programming through reporting. Xpert Solutions allows you to break out of the limitations of "black box" survey templates while benefiting from the simplicity of a guided interface.
Our Xpert Solutions offer pre-built tests fully-programmed with logic and optimal question types. With benchmarks in study design and best practices established in collaboration with research experts, Xpert Study templates still have the freedom to be customized to your needs. Get the answers you need to make critical decisions quickly and efficiently with an automated analysis that synthesizes the data down to what matters most.
We offer the following Xpert Study templates within our collection of aytm Xpert Solutions:
- Concept Test
- Video Concept Test
- Kano Model
- Product Claims
- Choice-Based Conjoint
In addition to these out of the box solutions, we have developed customized solutions for frequently used research tests specific to a company’s standards in collaboration with our research experts. Reach out to us to discuss your own customized Xpert Study.
Each Xpert Study follows the same formula with just a few easy steps to get started.
Build, Customize, Launch
STEP 1 - Create
Login to your aytm account and navigate to your dashboard and expand the AYTM Xpert Solutions folder from the Drafts section. Click on the pencil icon of any Xpert Study to get started.
Note: if you do not have Xpert Study templates in the Drafts within your Dashboard, please reach out and we'll be happy to add them to your account by request.
STEP 2 - Build
The main purpose of the Input page is to collect stimuli unique to your study, select optional components, and make some high-level study choices. The page is very simple by design and contains directions for every section. Each Xpert Study has different information required depending on the methodology, see each associated guide for more information.
Follow the directions on the input page. As you add your concepts, features, attributes and other elements of your survey, your Xpert Study is being auto-programmed in the background. Once you complete the input page, you can use Quick Preview to see how the Xpert Study will be presented to respondents.
If you would like to see an example of what the final analysis will look like, click the Demo Study Report button at the top right of the Input page to see an example interactive Xpert Report.
From the input page you can go directly to launch - no programming required!
STEP 3 (Optional) - Customize
If you do need to fine-tune your survey or your targeting criteria, you have the flexibility to do so. When you scroll down the Input page you will have the option to navigate to the Target Market page to edit your targeting criteria, or review and edit your survey by going to the Survey Editor page to add or edit questions.
Xpert Studies default to United States gen pop. From the Target Market page, you can edit your targeting criteria by adding demographic filters, quotas, or House Tags.
Note: If you need to launch to a country outside the United States, reach out to your Account Manager or Support for help with custom translations and setup.
When you have your target market criteria defined you can click on the “write survey” button to customize your survey or go straight to launch.
Review and Edit
If you need to add custom pre-qualification questions or make edits to your Xpert Study, access the Survey Editor by clicking on the “Review & Edit Survey” button at the bottom of the Input page, or the “Write Survey” button from the Target Market page.
Adding new questions
You can add any questions and custom pre-screeners to the beginning or the end of the survey. These customizations will be saved even if you click START OVER and go back to the input page to adjust the parameters of your study.
Adjusting auto-programmed questions
You will notice that auto-programmed questions will have a lock icon next to them, protecting them from structural changes and aytm logic alterations that could invalidate the Xpert Report.
You can make text edits to locked questions. We allow this level of flexibility to help fine-tune the wording and make it fit perfectly with your project. Please note, however, that any changes to the locked question texts will be lost if you go back to the input page for any reason.
Note: Xpert Studies have a specific design intended to run the analysis properly; only unlock the study if you want to revert it to a standard survey and not take advantage of the automated reporting.
If you choose to unlock questions and modify structure and logic, you will disable the Xpert Report. You may want to unlock questions to take advantage of the automatic survey programming capabilities of the Xpert Solutions, but keep in mind you will have to create your report manually. The START OVER button will disappear if you unlock questions. If you unlock a question by mistake and wish to return to the guided step-by-step of the Xpert Study, simply click undo as shown below, or type CTRL+Z/CMD+Z on your keyboard.
STEP 4 - Launch
When you are happy with your Preview, checkout/launch and watch your Xpert Report fulfill in real time!
Each Xpert Study includes an interactive custom Xpert Report. In addition to all the features of aytm’s reporting and visualizations, Xpert Studies will have a special report that includes methodology, key findings, and other advanced reporting tools for each Xpert Study.
You can export an Excel summary and PowerPoint of the custom Xpert Report. As always, you will be able to access the raw data files by switching to the “Original - as fielded” report within your results page.
Explore an example Concept Test Xpert Report here.