Our Xpert Solution: Product Claims provides you with an easy-to-use template to quickly conduct research tests, pre-built and fully programmed with logic and optimal question types.
This Xpert test allows you to expose your target audience to a product, package, or concept you are preparing for market and helps you compare up to 80 claims so that you can choose the ones that resonate with buyers and are more likely to drive sales, leveraging the power of aytm's Advanced MaxDiff. Three to five claims are presented to respondents on a screen in an intuitive and fun experience. Your claims can be presented to respondents as a text box or a grid of images.
This Xpert Solution has the option to add our TURF analysis simulator. Discover the most powerful combinations of claims and calculate the most cost-effective bundle that will have the most significant potential impact.
From your aytm Account Dashboard click on the Product Claims edit icon (pencil) to open a new Input Page.
This will take you to the Input page of the Xpert Solution Product Claims Test template:
Building your Product Claims Xpert Solution
Once you have navigated to the input page for your product claims test, it's as simple as following the directions on the screen. We have built a templated format and will ask a few simple questions and build the survey based on your input.
We will ask you for information around the objectives of your product claims test, the category, and purchase type of the concept. This information helps build the automated key findings report, which we will discuss later.
Then we will ask for your screening criteria. If you have a standard set of screening questions, they can build as a branded custom Xpert Solution for you and your team.
You will have the option to add a product description including an image. Then we will ask you to input the claims you wish to test with any images.
The last set of components is optional. You can add on TURF Analysis and receive a TURF simulator with your report. You add a set of questions that will ask respondents which media channels they would expect to see an ad for this product. Finally, you will have the opportunity to add qualitative feedback questions.
Customize & Launch your Product Claims Xpert Solution
Once you have entered all the information the Xpert Solution needs to build your Product Claims test, you have a few options prior to launching your survey.
Use aytm’s Quick Preview to see how your survey will be presented to respondents and how the elements you entered on the Input page populate in the template.
Edit your targeting criteria
Click the Target Market button if you need to add demographic targeting or aytm House Tags.
Review & Edit your Survey
You can access the Survey Editor page to make customizations to your Xpert Solution: add custom pre-qualification questions or fine-tune text.
Note: making structural changes to the locked questions will break the Xpert template. You will be able to launch as a survey but will lose the automated Xpert Report functionality.
Ready to launch! Confident that everything is ready to go? Click on the Checkout button and launch your survey.
Xpert Report: Product Claims
Once your survey is in the field, you will have access to the same robust reporting tools that are offered with every aytm survey and some upgraded features specific to Xpert Solutions. The default data report for Xpert Solutions will include a pre-built executive summary that includes:
- Claims Comparison Report
With the Xpert Report you will have access to the MaxDiff HB (Hierarchical Bayesian model) utility scores and TURF simulator. See a live example here!
Use this Xpert Solution as an out of the box solution, or reach out to us to customize an Xpert Solution for your team.