Ask your respondents to take a picture for you with the image response question type. In addition to your question, you can provide an image or additional instructions for context, and respondents can use their phone or webcam to snap a photo or upload an image as their response.
Please note: It is against our Terms of Use to ask respondents to share any personally identifiable information in surveys, even in an image.
1. Building Image Response Questions
- In the Survey Editor, click the Image Response Icon in the question menu, or drag the icon into place.
- Type or paste your question into the Question field.
- Provide additional instructions in the Instruction Text field, or click the Add Instructions dropdown menu to select Upload Image or No Context.
- Check the Optional checkbox to allow respondents to skip the question.
- Check the Upload Only checkbox to require an image upload rather than a live capture.
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2. Using QR codes
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The QR checkbox is for receiving responses to in-home product tests. When checked, respondents can directly scan a QR code from a product package or enter the product code manually.
- Activate the QR Code Checkbox.
- Activate the Allow Manual Entry checkbox, if you would like to allow respondents to alternatively type in a code.
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3. Analyzing Image Response Questions
- On the Results page, click the Image Response icon on the right side of the question header to open a new page with all image responses.
- Click Download at the top of the page to download a zipped file of all image responses.
- Click Expand all tabs to expand all headers to reveal images and corresponding respondent traits, or click on a specific header to expand on an individual basis.
- Click Download within an image tab to download that image only.
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Take a test drive on real-world results for this question type! Explore a live demo report.
