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Here is an example of the Shelf Test question, complete with product names and product images. With this example, we will explore product display settings and customizing the shelf.

 

 

1. Selecting a Store

Below the last product listed, there is a dropdown menu containing a list of store options.

  1. Click the dropdown menu to select a generic supermarket, eCommerce marketplace, or a specific supermarket or big-box store listed in the menu.
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2. Selecting a Shelf Type

Each store listed contains different shelving options that align with what respondents might encounter on a real shopping trip at that store. For example, with Supermarket/C-store (convenient store) selected, you can choose between Regular shelves or Display refrigerators. Walmart and Target, on the other hand, have three shelving options: Regular shelves, Display refrigerator, or Air curtain refrigerator. Costco and Sam's Club contain a Pallet setup as a shelving option more aligned with stores that sell products in bulk. Finally, eCommerce has a simple display, reflective of an online shopping experience. One other note about eCommerce: this is the only shelving option that will display text by default. Learn more about the display of eCommerce and club stores here.

  1. Click the shelf options menu to select a shelf type.
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3. Selecting the number of Shelves to include the display

Next to the shelving options drop-down menu, you can select how many shelves should be included in the virtual display. Be as realistic as possible when choosing the number of shelves. For example, if your product is displayed in a shelf fixture containing four (4) shelves, you should select four (4) shelves to include in your test.

  1. Click the number to the right of shelf type to adjust the number of shelves in your display.
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4. Determining how much Product is in stock

  1. Select Full stock, Typical stock, or Low stock to determine how much of the product is displayed on the shelves.
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5. Enabling and disabling the Cart 

  1. Check the box to the left of Cart to determine the visibility of the cart for the respondents. The running total of selected items will be visible to the respondents when this is checked.
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6. Setting the number of Products respondents can add

Set the maximum number of products a respondent can add to their cart on a per-product basis. For example, when this is set to 5, a respondent can add up to 5 of each individual product to their cart. This number does not reflect an overall total, but a maximum allowed for each product listed.
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7. Setting a Minimum number of Products

Set a minimum number of total products that the user must select in order to move on to the next question.
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