Shelf Test Results

The Results page shows a heatmap, shelf statistics, and product metrics for each Shelf Test Question.

1. Viewing the Heatmap

1. Click on the Shelf Metrics dropdown menu to toggle Shelf View as:
   • Heatmap: the aggregate data overlaid on the originally programmed Shelf
   • Clicks: precise coordinates where respondents clicked a Shelf
   • Shelf view: a view of the originally programmed Shelf, without respondent data
2. Click the hamburger menu to download any image as a PNG, PDF, or EPS file.

Note: If Randomization was enabled, Respondents may have seen a different Shelf layout, but the Results display the image as originally programmed.

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2. Analyzing Shelf summary statistics

Summary statistics for the shelf are displayed below the shelf visualization. Shelf summary statistics include:

• Average cart spend is the average sum of money spent by each respondent
• Average cart size is the average number of products purchased by each respondent
• Average number of unique products in cart (per respondent)
• Average time at shelf is the average amount of time spent by each respondent from entering the question to exiting the question
• Average attention span per product is the average amount of time respondents took to examine individual product images
• Total products purchased is the sum of all products purchased by all respondents throughout the survey duration
• Total product spend is the sum of money spent on products purchased by all respondents.

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3. Analyzing Product Metrics

1. Click the Product Metrics drop-down menu below the Shelf summary statistics to toggle between results pertaining to Purchase selection, Purchase quantity, Purchase amount, Attention span, and Time to cart. 
   
   • Purchase selection represents how many individuals bought a product.
   • Purchase quantity is the average number of products placed in the cart among those who purchased that product. 
   • Purchase amount is the average spend on a product among those who purchased that product.  
   • Attention span represents the average time spent viewing a product's detail view, among those who purchased that product.  
   • Time to cart represents the average time between starting the task and selecting the product among those who purchased that product.
2. Hover over bars to get a further breakdown of data per product. When Purchase selection is visualized, hovering will also show live significance testing.

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4. Exporting the Results

1. Click the Export icon in the left-hand navigation.
2. Select Raw CSV or Excel to yield a report that shows only purchase intent.
3. Select Excel with coded map to yield a report that shows additional metrics.