Use Xpert Ad Solutions to build surveys with comprehensive ad tests, using a flexible template that includes survey logic and results in automated, actionable insights. The primary objective of the Xpert Ad solutions are to assess the reception of potential advertisements, to help you select the best one for launch. Each type of test allows you to assess respondents' overall attitude towards the advertisement(s) and explore feedback around likes, dislikes, and takeaway message.
In the Drafts section of your survey dashboard there are five Xpert Ad Solutions to choose from. Capturing Reactions allows you to expose each respondent to a single image or video, and compare their reaction to respondents who were presented with a different image or video. Comparing Reactions allows you to show all respondents a set of images or videos, and asks them to compare each option with the others presented. Screeners is a quick-results option that allows you to narrow down a long list of images to a shorter list of the most or least popular images.
The Xpert Ad Solution will guide you step-by-step through creation of an ad test that can be further customized on the Survey Editor page. Once your Xpert template is complete, you can continue to build a survey around the ad set. After your survey is launched, the Results page will generate a unique Xpert Report tab for you to explore the results of your test.