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Research Tests

Built-in experiments to help you get your insights faster.

Advanced MaxDiff
  • Overview: MaxDiff Research Test
  • Building an Advanced MaxDiff
  • Analyzing an Advanced MaxDiff
  • Advanced MaxDiff Aggregate Methodology
  • Advanced MaxDiff HB Methodology
  • Advanced MaxDiff HB TURF Analysis

Competitive Topography
  • Overview: Competitive Topography Research Test
  • Competitive Topography Methodology

Conjoint
  • Overview: Conjoint Research Test
  • Programming a Conjoint test
  • Analyzing a Conjoint test
  • Conjoint Express Methodology
  • Conjoint Segmentation Methodology

Shelf Test
  • Overview of Shelf Test
  • Product Editor in Shelf Test
  • Product Facings for Shelf Test
  • Bulk Upload Assets for Shelf Test
  • Shelf Test Customizations
  • Club Store Shelves
See all 10 articles

Van Konan
  • Overview: Van Konan Price Optimization Research Test
  • A Deeper Look at Van Konan Price Optimization Model

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